The power of promo materials is real and can make the biggest difference in your brand recognition. Don’t think promo materials, or SWAG as some call it, make an impact? Take a look around your office, in your desk drawers, and throughout your entire firm…
We’re willing to bet big that you can spot plenty of branded promotional material, and we can bet the pieces you see were kept because of their quality, usefulness, and aesthetic appeal.
So, why is it that you weren’t automatically sold on the power of promo? Well, that’s because you’ve probably been on the receiving end of some promotional materials that really fell flat, were poor quality, and really showed no foresight on the part of the gift-giver.
With your prospects’ and clients’ expectations on premium promo materials and the considerable portion of your budget devoted to procuring premium marketing materials, how can you be certain you’re making the most out of your promo selections?
Let’s take a look at seven reasons why you aren’t making the most out of your promotional materials.
Make Ordering Promo Material a Priority
We tout being intentional with our clients and their selections, and we’re sure you strive to show your clients and prospective clients that they are a priority, too. To do this with your promotional materials, you must make ordering a real priority. We get it – promotional materials are often the last to-do on a lengthy list and aren’t made a priority in your planning.
Building regular promotional material ordering into your standards and practices will put your selections at the forefront of your mind instead of on the list of afterthoughts. Add checking in with Rothschild Marketing to your spring-cleaning list, and let’s get in the habit of prioritizing the items that show your clients they are a priority.
Choose Quality Promotional Materials
If you’re disappointed by poor quality promo materials, you can expect that your clients and prospective clients will feel the same. Your brand isn’t bargain-basement business, so your promotional materials shouldn’t be either.
We know how difficult it can be to assess the quality, size, and even color of items we see on our screen, and we’ve all had one of those “what I ordered VS what I received” fiascos that either resulted in laughter or tears, so we work to ease your concerns over quality.
Rothschild Marketing sends our clients actual promo materials to review, not just a digital rendering. When you need the best, you go to the best, and we’re ready to help guide your selections to make the most out of your marketing budget.
Don’t Rush the Promotional Materials Ordering Process
We know firsthand how busy our clients in the professional services industries get. Those endless to-do lists and deadlines may get in your way, but they won’t keep us from helping you hustle.
We suggest taking your time to make selections, if you’re able, and there are a few reasons why. One of which is the many opinions that need to be considered in selecting the right materials.
Your marketing department may be tasked with ordering promotional materials for client events and conferences, but we all know that those Partner opinions that roll in after-the-fact can really put a damper on what is supposed to be exciting material.
Build in time to your promotional material selections, enough time to consider all the opinions and thoughts of the partners and other C-suites in your firm, and you’ll for sure end up with great promotional materials everyone is excited to share.
Though we advise taking your time, we’re ready and waiting to help you complete those rushed orders, too.
Build a Strategy for Your Promotional Materials
Hey, we’ve managed to pull off some major feats flying by the seat of our pants, but we also know that method of operations isn’t conducive to our wellness and work product.
Good intentions take good thought. Have a strategy to guide your selections of promotional materials is key. You don’t plan events or attend conferences with no strategy in mind – the same is true for the materials you bring to those places. Everything should be cohesive and work together to get you to your end-goal.
We’d love to hear about your business and help craft a strategy that will wow your clients (and Managing Partners with super high expectations).
Make Useful Promotional Material Selections
Ah, February – the month of love when we celebrate Valentine’s Day. Most of us hope for (i.e. expect) some sweet gifts from our sweetheart—that premium Belgium chocolate with the gold label, maybe a fragrant candle in our favorite scent, or just the perfect card. How nice does it feel to get thoughtful and valuable gifts!? Amazing!
Ok, now picture your clients and prospective clients greeting you at your event where you hand them over the equivalent of a bargain-basement 50% off heart-shaped box of bad Valentine’s Day candy left on the shelf. That’s exactly how your clients feel when you give them useless and thoughtless promo items.
Selecting items of use—like the branded promo materials you see used about your office—ensures your gifted items hit the hands of your recipients instead of the trash bin.
Set Goals for Your Promotional Materials
One of the first questions we have for our clients is what goals they have and where they want to go, figuratively and literally. Having a destination in mind means you can create the perfect path to get there, and picking premium promotional materials is the same.
Are you aiming to host a grand, annual event and need promo to match and wow your guests? Are you stretching your promotional materials budget to make one order last the year? Whatever your goals may be, it’s important to have them and to work with someone who honors them.
Choose a Reputable Promotional Materials Vendor
We’ve said it before, and we’ll say it again. You deserve a dedicated partner to bring your vision to life, or help craft a vision if you’re starting from a blank slate. We’ve discussed several points to keep in mind with your SWAG procurement, and they are all aspects that should be important to the vendor you decide to use.
There are countless, faceless dot com vendors out there who don’t understand the intricacies and level of quality expected at your level of professional service firms, and they’re just looking to sell a useless piece of plastic that only adds value to THEIR bottom line, not yours.
Partner with a vendor who knows the business, gives you the attention to detail you deserve, and who comes with countless client accolades to boot.
Rothschild Marketing is always here to help, from big to small, and we’re ready to give you an entirely new outlook on the power of promo! Reach out to us today.