50 S’more Years
Client Success Story
Our Client’s Industry: General Contractors
Their Need: Distinctive Holiday Gift to Celebrate Company’s 50th Anniversary
Project Result: Delicious Reminder for the Company’s Customers That They Are Appreciated
Our client needed a memorable holiday gift to share in honor of their 50th anniversary. They wanted something unique that recipients could enjoy with their families during the holiday season. Our brainstorming session generated several great ideas, including a family game night option and the option the client chose: a campfire s’mores kit. With the theme in place, our team created messaging and design options to support it. The first option was an illustrated Santa and his family at the North Pole, making s’mores together. The second was a more polished corporate look, which the client loved:
The look and feel of the packaging was important, but we also wanted to bake in social sharing, so we added a #hashtag to suggest that the remarkable gift was worth posting. Getting families to share photos making s’mores together, it would be a huge success.
We created another share strategy as well, working with a chef to create an artisan s’mores menu.
To supplement the s’mores kit, we added other gift ideas to go with it, including a lantern, reusable roasting sticks, playing cards and a blanket
We packaged and fulfilled 1500+ sets to our ecstatic client just in time for them to share some delicious holiday joy with their customers – and for those customers to share with their families..