Client Success Story
Our Client’s Industry: Law firm
Their Need: An Event to Promote Their Brand to a Younger Generation
Project Result: Fun, Memorable Event and Social Shares
Our client needed a fun and unique way to enhance their brand for the next generation. They came to us with the idea to do a social event called Tacos & Tequila. Rothschild’s creative team set to work developing ideas for ways to express the theme that also best expressed the client’s brand. As usual, with our first round of theme development, we kept options wide open, brainstorming ideas as if we were doing the event for ourselves and had an unlimited budget. The team engaged in a variety of creative exercises, including the deserted island technique – where each team member individually brainstorms and develops ideas – and making mood boards, collections of colors, ideas, texture, words, etc. that suit a Tacos & Tequilas event. In step two of this process, we reconvened and shared ideas. Everyone’s work was posted on the wall – colors in one area, text in another, activation in another, product ideas in another. We got a feel for look, built on each other’s ideas and recombined various pieces to create new ideas.